Order your regular clothing size — most women find this works perfectly. Here's our size guide:

Size	Under Bust	Cup Coverage	Best For
XS	28–30"	Small	Petite frame
S	30–32"	Small–Medium	Slim build
M	32–34"	Medium	Most popular size
L	34–36"	Medium–Full	Average–fuller build
XL	36–38"	Full	Fuller build

Use a soft measuring tape. Step 1: Measure directly under your bust — keep the tape snug but not tight. This gives your band size. Step 2: Measure the fullest part of your bust. The difference between the two measurements determines your cup size. If unsure, WhatsApp us and we'll help you pick the right size.

If you're between sizes: size down if you want stronger posture correction and a firmer fit. Size up if you prioritise all-day comfort and a relaxed fit. The TureForm fabric has good stretch, so both will work — it's about your preference.

Minimal stretch with proper care. Our polyester-spandex blend is engineered to retain its shape for 50+ washes. We recommend hand washing or using a mesh laundry bag in a gentle cold cycle to maximise lifespan. Avoid tumble drying.

The TureForm has wide structured back panels that gently pull your shoulders back into alignment. Unlike regular bras, the back coverage is wider and firmer — this creates a natural reminder for your muscles to hold the correct posture position. Over time your muscles adapt and posture improves permanently.

100% wire-free. The support comes from padded structured cups, a firm under-bust band, and wide straps that distribute weight evenly. Thousands of women have switched from underwire and say they'll never go back. No more digging, no more red marks.

Most women feel immediate relief from back and shoulder tension on the very first wear. Visible posture improvement is usually noticed within 3–7 days of daily use. Many customers report others commenting on their posture within 2 weeks.

Yes — it's designed for 16+ hours of continuous wear. The breathable polyester-spandex blend stays cool and dry even in Indian heat. No underwire means no pressure points. Many of our customers wear it from morning until night without any discomfort.

Best: Hand wash in cold water with mild detergent. Okay: Machine wash on gentle/delicate cycle in a mesh laundry bag. Always: Air dry flat — do not tumble dry, wring, or iron. Following these steps keeps the fabric and shape intact for 50+ washes.

The TureForm Posture Bra is available in Beige, Black, Blush, and Ivory — and sizes XS, S, M, L, and XL. New colors are added each season. Follow us on Instagram to be the first to know about new drops.

Standard delivery: 3–5 business days across India. Express delivery: 1–2 business days (₹99 extra, available in metro cities). Orders placed before 2pm are dispatched the same day. You'll receive a tracking link via SMS and email once shipped.

Yes — free shipping on all orders above ₹999. For orders below ₹999, a flat shipping charge of ₹49 applies. COD orders have an additional ₹49 handling charge regardless of order value.

Once your order is shipped, you'll receive a tracking link via SMS and email. You can use the tracking number directly on the courier's website. If you haven't received tracking details within 24 hours of ordering, WhatsApp us with your order number.

Yes — we ship pan-India to all states and union territories. This includes remote areas and smaller towns. If your pincode is not serviceable, we'll notify you at checkout and suggest an alternative pickup option.

Cancellations are accepted within 12 hours of placing the order, before dispatch. WhatsApp us immediately with your order number. Once the order is shipped, it cannot be cancelled — but you can initiate an exchange after delivery within 7 days.

We offer a 7-day exchange policy from the date of delivery. You can exchange for a different size or color. The item must be unworn, unwashed, and in original packaging with all tags attached. As an innerwear product, we do not offer refunds except in case of defective or incorrect items.

Step 1: WhatsApp or email us within 7 days of delivery with your order number and reason for exchange. Step 2: We'll schedule a free pickup from your address. Step 3: We receive and inspect the item (1–2 days). Step 4: Your replacement is dispatched and arrives in 3–5 days.

As an innerwear product, we offer exchanges only — not refunds — for change of size or preference. However, if you receive a defective, damaged, or incorrect product, we will issue a full refund or immediate replacement, no questions asked.

We're so sorry! Please send us a photo of the damaged item on WhatsApp within 7 days of delivery. We'll send you a replacement immediately at zero cost — or issue a full refund if you prefer. Your experience matters to us deeply.

We accept all major payment methods: UPI (GPay, PhonePe, Paytm), Debit & Credit Cards (Visa, Mastercard, RuPay), Net Banking, EMI, Wallets, and Cash on Delivery (COD). All online payments are 100% secure and encrypted.

Yes! COD is available at most pincodes across India with a ₹49 handling charge. You'll see the COD option at checkout if it's available for your pincode. If COD isn't available in your area, you can pay securely online via UPI or card.

Completely safe. Our store is powered by Shopify — the world's most trusted e-commerce platform with bank-level SSL encryption. Payments are processed by Razorpay, which is RBI-compliant and PCI-DSS certified. We never store your card details.

First, check your spam or promotions folder. If it's not there, WhatsApp us with your name, phone number, and order date — we'll resend the confirmation and check your order status immediately.